At release in 1981, the only neck option was maple with a rosewood fretboard a maple neck with a walnut skunk stripe was introduced in 1982 alongside the rosewood fretboard on both "The Bullet" & "The Bullet Deluxe". Color options were red or ivory, with a white or black pick guards on both models.
The pickups had the same closed pickup covers as used on the Mustang & were initially left over Mustang stock. Both models had 2 single coil pickups with a three-way selector switch. The Bullet Deluxe had a plastic pickguard with a separate, traditional hardtail bridge while the standard model featured a steel pickguard-bridge-tailpiece combo, powder coated white or black, with separate saddles for each string. The standard model originally retailed at $199.00 or $249 including the vacuum formed case, cord, strap, polishing cloth & bridge adjustment wrenches. Similarly to preceding student models like the Mustang, Bronco and Musicmaster, cost savings were made by using less wood for the body, both guitar bodies were 1- 5/8 inches thick as opposed to the 1- 3/4 inch thickness of other Fender guitars, parts were quick to assemble and labor saving, both models had the same hardware & electrics as other Fender guitars from the same era. These two models had a single cutaway body style similar to that of the Fender Telecaster but much smaller closer in size to the Mustang and Duo-Sonic that the Bullet replaced, the guitar had a 21 fret rosewood neck and Telecaster-style headstock and Kluson Deluxe tuners. The "1" on the headstock was devised by John Page as an ad campaign as in "#1 with a bullet" like in Billboard with a silver star. Two models were available - The "Bullet" ( known as The standard Bullet ) & the "Bullet Deluxe", retailers & dealers in the USA often called the guitars "The Bullet One" but this was never a marketing name used by Fender. silver star with the numeral one in it and all." USA Version 1 (1981) įender marketed two models, initially manufacture was set up offshore in Korea, but due to technical issues, such as unacceptable high actions, the guitars were recalled to the U.S.A for manufacture at the Fullerton plant. maybe Tokai or Hondo, basically ripped off the design and called it the All Star. But what was funny, as a side note, the very next NAMM show after I released it, an import company. Fender marketing chose not to go with it. They were usually the "hits" So I thought that the phrase "Number one with a bullet" which was a classic DJ/industry phrase, would be a great advertising campaign for it. The Billboard charts always had a silver star around the number of singles/albums that were shooting up the charts quickly. "When I designed the Bullet I was still giggin' a lot and still reading the trades. The Bullet was designed by luthier John Page who explained the origin of the silver star on the Bullets head stock :
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